M. S. RaoFollow


The purpose of this case study is to unveil tools and techniques to build a leadership brand by focusing on a living example. This study focuses on India’s film industry superstar, Konidela Siva Sankara Vara Prasad, better known by stage name, Chiranjeevi. His example shows how building a successful leadership brand requires consistent efforts, energy, investment, and time. It specifies the outlets used to effectively reach a target audience such as websites, blogs, emails, interviews, podcasts, and webinars. It demonstrates how life’s lessons learned can strengthen rather than compromise character. It implores individuals to learn from their own mistakes and to strive to seek alternate routes. It concludes that Chiranjeevi is a passionate personality, an experimental actor, and a living legend in the Indian film industry who has built an enduring brand.

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