Title

Tüketici Temelli Marka Değeri: Özel Markalı Ürünler Üzerine Bir Araştırma (Consumer-Based Brand Equity: A Study on Private Label Brands)

Authors

Nilay Bakircioglu
Ilayda Ipek
Musa Pinar, Valparaiso University
Paul Trapp, Valparaiso University

Document Type

Conference Proceeding

Publication Date

2017

Comments

Presented at the 16th National Business Conference - Referred Competitive Track), (Competitive Session, Extended Abstract), 4-6 May 2017, Kusadasi, Izmir, Turkey.

Recommended Citation

Bakircioglu, Nilay; Ipek, Ilayda; Pinar, Musa; and Trapp, Paul, "Tüketici Temelli Marka Değeri: Özel Markalı Ürünler Üzerine Bir Araştırma (Consumer-Based Brand Equity: A Study on Private Label Brands)" (2017). Business Faculty Presentations. 9.
https://scholar.valpo.edu/cba_fac_presentations/9