Title

Measuring Consumer-Based Brand Equity for Private-Label Brands: Cross-Country Comparisons

Authors

Tulay Girard
Paul Trapp, Valparaiso University
Ilayda Ipek
Nilay Bıçakcıoğlu
Musa Pinar, Valparaiso University

Document Type

Conference Proceeding

Publication Date

2017

Comments

Presented at the American Marketing Association 2017 Summer Conference (Referred Competitive Track), August 4-6, 2017, San Francisco, CA.

Recommended Citation

Girard, Tulay; Trapp, Paul; Ipek, Ilayda; Bıçakcıoğlu, Nilay; and Pinar, Musa, "Measuring Consumer-Based Brand Equity for Private-Label Brands: Cross-Country Comparisons" (2017). Business Faculty Presentations. 10.
https://scholar.valpo.edu/cba_fac_presentations/10