Title

Examining the Factors Relevant for Creating a Strong Student Brand: Perceptions of Importance and Evaluation

Authors

Jennifer Strimbu, Valparaiso University
Daina Muller, Valparaiso University
Paige Lockhort, Valparaiso University
Musa Pinar, Valparaiso University
Paul Trapp, Valparaiso University

Document Type

Conference Proceeding

Publication Date

2018

Comments

Presented at the 54rd Annual MBAA /Marketing Management Association’s 2018 Spring Conference (Competitive Track, extended abstract), received the Best Paper Award in Marketing Education Track, April 18-20, Chicago, IL

Recommended Citation

Strimbu, Jennifer; Muller, Daina; Lockhort, Paige; Pinar, Musa; and Trapp, Paul, "Examining the Factors Relevant for Creating a Strong Student Brand: Perceptions of Importance and Evaluation" (2018). Business Faculty Presentations. 23.
https://scholar.valpo.edu/cba_fac_presentations/23