Title

Are Services Perceived as Masculine or Feminine? Comparisons of American and Turkish Millennials' Perceptions

Authors

Musa Pinar, Valparaiso University
Coleen Wilder, Valparaiso University
Sinan Nardali

Document Type

Conference Proceeding

Publication Date

2018

Comments

Presented at the Turkish National Marketing Conference (Competitive Track), June 27-29, Kocaeli, Turkey.

Recommended Citation

Pinar, Musa; Wilder, Coleen; and Nardali, Sinan, "Are Services Perceived as Masculine or Feminine? Comparisons of American and Turkish Millennials' Perceptions" (2018). Business Faculty Presentations. 33.
https://scholar.valpo.edu/cba_fac_presentations/33