When the objectives of warfare focus not only on seeking out the enemy, but by garnering grass-roots support by the local citizenry through personal interaction, this ―winning hearts and minds‖ strategy commands a culturally sensitive and well defined principled leadership ─ a model which could be used by the business community. In this article, Lieutenant Jonn Kusch provides a rare look into the seemingly insurmountable challenges in Afghanistan and identifies certain values employed by his battalion in fulfilling their charges.
"Employing the Seven Army Values to Win Hearts and Minds,"
The Journal of Values-Based Leadership: Vol. 4
, Article 2.
Available at: https://scholar.valpo.edu/jvbl/vol4/iss2/2