Abstract
Nearly two decades ago, a Los Angeles-based client of ours was looking for a way to draw broadcast media attention to their annual 5K walk. In Los Angeles, as every weekend is overcrowded with many such events, it is hard to politely tell a client that “the media doesn’t care” and that another standard walk in LA has all the presence and pizzazz as day-old mashed potatoes. Clearly, some creativity was required to make them care. As it turns out, the client was one of the largest campuses for senior housing in the Western United States so we suggested that we assemble a team of walkers to “walk backwards” to symbolize the backwards thinking that many Americans have regarding seniors and aging. The story was visual, unique, and dramatic. Local TV would have eaten it up.
Recommended Citation
Goldberg, Ross K.
(2026)
"Left on the Cutting Room Floor,"
The Journal of Values-Based Leadership: Vol. 19
:
Iss.
2
, Article 15.
DOI: https://doi.org/10.22543/1948-0733.1650
Available at:
https://scholar.valpo.edu/jvbl/vol19/iss2/15
