Abstract
This article suggests a pragmatic, outcomes-driven approach to the ethical dilemmas faced by values-driven organizations when considering partnerships with entities that may not align with their principles. It examines the complexity of reconciling positive actions by "bad" actors, such as an oil giant investing in renewables or a controversial government addressing social issues. The article distinguishes between "washing"—reputation-laundering efforts driven by PR motives—and "shepherding", where organizations support initiatives that create substantive positive outcomes despite disapproving of the initiating entity.
While acknowledging the philosophical underpinnings of these dilemmas, the article advocates for an approach that prioritizes actions that demonstrably create a positive impact, regardless of the motivations or reputation of the involved parties. This consequentialist framework simplifies decision-making by shifting focus from moral judgment to tangible benefits, fostering clarity and efficiency for organizations navigating ethical challenges in complex contexts.
Recommended Citation
Johnson, Phillip
(2025)
"Washing versus Shepherding: An Important Distinction,"
The Journal of Values-Based Leadership: Vol. 18
:
Iss.
2
, Article 5.
DOI: https://doi.org/10.22543/1948-0733.1561
Available at:
https://scholar.valpo.edu/jvbl/vol18/iss2/5
Included in
Business Law, Public Responsibility, and Ethics Commons, Politics and Social Change Commons
