M. S. RaoFollow


Professor M.S. Rao provides a discourse on the primary tenets of organizational behavioral management emanating from relationship structuring and strengthening. Known as “soft skills,” Rao offers a thorough rendering of the basic components comprising soft skills which he opines are in critical need of implementation in a highly technocratic and symbiotic global society. Soft skill tools such as “influence, persuasion, negotiation, motivation, recognition, appreciation, and collaboration for the collective good” represent the primary drivers of meaningful leadership.

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