Title

Consumer-based brand equity in banking industry: A comparison of local and global banks in Turkey

Authors

Musa Pinar, Valparaiso University
Tulay Girard, Pennsylvania State University - Altoona
Zeliha Eser, Baskent University

Document Type

Article

Publication Date

2012

Recommended Citation

Pinar, Musa, Tulay Girard and Zeliha Eser. “Consumer-based brand equity in banking industry: A comparison of local and global banks in Turkey.” International Journal of Bank Marketing, 30.5 (2012): 359-375.