Title

Consumer-Based Brand Equity in the Television Industry: A Study of a Private TV Channel in Turkey

Authors

Musa Pinar, Valparaiso University
Zeliha Eser, Baskent University
F. Bahar Isin, Baskent University
Tulay Girard, Pennsylvania State University - Altoona

Document Type

Article

Publication Date

2012

Recommended Citation

Eser, Zeliha, Musa Pinar, Tulay Girard, and F. Bahar Isin. "Consumer-Based Brand Equity in the Television Industry: A Study of a Private TV Channel in Turkey." Academy of Marketing Studies Journal 16.1 (2012): 67-85.