A revealing interview with Mr. Nand Kishore Chaudhary (NKC) shows the profound impact of one man’s influence on the development and growth of a business — Jaipur Rugs Company, India’s largest manufacturer and exporter of handmade carpets. Mr. Chaudhary, whose efforts and actions have been recognized globally by both management scholars and nation-states, has worked tirelessly to effect the holistic development of the most downtrodden section of Indian society for over 35 years. The key to his management style and his business’s success? Love. As the foundation for any type of business, he believes that love gives way to respect, empathy, integrity, trust, and devotion. He views these qualities as spiritual values and the basis of growth and success in organizations.

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