Jonn Kusch


When the objectives of warfare focus not only on seeking out the enemy, but by garnering grass-roots support by the local citizenry through personal interaction, this ―winning hearts and minds‖ strategy commands a culturally sensitive and well defined principled leadership ─ a model which could be used by the business community. In this article, Lieutenant Jonn Kusch provides a rare look into the seemingly insurmountable challenges in Afghanistan and identifies certain values employed by his battalion in fulfilling their charges.

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