Abstract
International Business Machines, or IBM, has been an indisputable force in the communications industry, leading the world into the modern, global technological age. Currently, IBM has revamped its business paradigm, allocating the majority of its resources to consulting work and data analyses rather than manufacturing as it had done so in the past — for the primary objectives of optimizing existing assets, resolving problems of burgeoning cities and beleaguered governments, and enhancing peoples‘ lives in a sustainable way.
Recommended Citation
Gingerich, Elizabeth
(2011)
""Smart" Change in Strategy: IBM‘s Response to Challenging Times,"
The Journal of Values-Based Leadership: Vol. 4
:
Iss.
1
, Article 2.
Available at:
https://scholar.valpo.edu/jvbl/vol4/iss1/2
