In order to infuse the teaching of ethics in the field of Accounting as well as within a business school curriculum per se, the traditional neo-classical method must move away from the microcosm of "self" in favor of consideration for "others."
Chang, Otto H.
"Accounting Ethics Education: An Authentic Value-Based Approach,"
The Journal of Values-Based Leadership:
2, Article 4.
Available at: http://scholar.valpo.edu/jvbl/vol2/iss2/4