Abstract
An interesting look into one of the premier automobile manufacturers and the design team behind its emergence as a force – not only in the development of new and more efficient vehicles – but in the application of these eco-centered guidelines to other consumer products as well. Verena Kloos provides a rare insight into the role of not just a female officer in an industry largely dominated by men, but of a leader committed to embracing change where demanded.
Recommended Citation
Kloos, Verena
(2009)
"Driving Sustainable Innovation: A Pioneer for the 21st Century,"
The Journal of Values-Based Leadership: Vol. 2
:
Iss.
1
, Article 5.
Available at:
https://scholar.valpo.edu/jvbl/vol2/iss1/5