Business leaders we must clarify and effectively communicate their values before expecting others to follow. To identify values requires thorough and often intense self-examination.
Kouzes, James M. and Posner, Barry Z.
"We Lead from the Inside Out,"
The Journal of Values-Based Leadership: Vol. 1
, Article 5.
Available at: http://scholar.valpo.edu/jvbl/vol1/iss1/5