Document Type
Freshman Seminar Essay
Publication Date
1997
Excerpt
The term "subliminal advertising" usually applies to material embedded in print, audio, or video messages so faintly that it is not consciously perceived, but the message still gets through at a subconscious level. It has been used to influence social perceptions and behaviors in such matters as stereotypes and prejudice, food preferences, environmental preferences, aesthetic judgments, verbal learning, implicit memory, and attitude formation (Bornstein 545).
Recommended Citation
Schuetze, Andy, "Subliminal Advertising (1997)" (1997). The Valpo Core Reader. 166.
http://scholar.valpo.edu/core_reader/166
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