'Burning Platform' Consultants: American Cross-Cultural Management in China
Journal of the International Academy for Case Studies
The primary subject matter of this case is cross-cultural management of an American fast food company operating in China. A secondary issue is ethical differences among different cultures. The case has a difficulty level of three; junior level. This case is designed to be to be taught in one to one and a half hours and is expected to require one hour of outside preparation by students. Names have been changed for confidentiality.
Trendowski, Joseph; Trendowski, Stephanie D.; and Stuck, James M., "'Burning Platform' Consultants: American Cross-Cultural Management in China" (2018). Business Faculty Publications. 57.