Title

'Burning Platform' Consultants: American Cross-Cultural Management in China

Authors

Joseph Trendowski, Valparaiso University
Stephanie D. Trendowski, Valparaiso University
James M. Stuck, Valparaiso University

Document Type

Article

Publication Date

2018

Journal Title

Journal of the International Academy for Case Studies

Volume

24

Issue

1

Abstract

The primary subject matter of this case is cross-cultural management of an American fast food company operating in China. A secondary issue is ethical differences among different cultures. The case has a difficulty level of three; junior level. This case is designed to be to be taught in one to one and a half hours and is expected to require one hour of outside preparation by students. Names have been changed for confidentiality.

Recommended Citation

Trendowski, Joseph; Trendowski, Stephanie D.; and Stuck, James M., "'Burning Platform' Consultants: American Cross-Cultural Management in China" (2018). Business Faculty Publications. 57.
https://scholar.valpo.edu/cba_fac_pub/57