Title

Measuring Consumer-Based University Brand Equity and Comparing the Brand Equity Dimensions by Student Demographics

Authors

Tulay Girard, Pennsylvania State University at Altoona
Musa Pinar, Valparaiso UniversityFollow
Paul Trapp, Valparaiso UniversityFollow

Document Type

Conference Proceeding

Publication Date

2016

Recommended Citation

Girard, T., Pinar, M., Trapp, P. (2016). Measuring consumer-based university brand equity and comparing the brand equity dimensions by student demographics. Proceedings of the Association of Marketing Theory and Practice, St. Simons, GA.