Title

Examining Gender-Orientation and SService-Status Stereotyping Perceptions of Services: An Exploratory Study with Millennials

Authors

Musa Pinar, Valparaiso UniversityFollow
Coleen Wilder, Valparaiso UniversityFollow
Adriana Filipek
Gokhan Karaatli

Document Type

Conference Proceeding

Publication Date

2016

Recommended Citation

Pinar, M., Wilder, C., Filipek, A., and Karaatli, G. (2016). Examining gender-orientation and service-status stereotyping perceptions of services: an exploratory study with millennials. Proceedings from the Marketing Management Association Annual Spring Conference, Chicago, IL.