Title

An Exploratory Study of Consumer-Based Brand Equity in Turkish Banking Industry

Authors

Musa Pinar, Valparaiso University
Tulay Girard, Pennsylvania State University - Altoona
Zeliha Eser, Baskent University

Document Type

Article

Publication Date

2011

Recommended Citation

Pinar, Musa, Tulay Girard, and Zeliha Eser. "An Exploratory Study of Consumer-Based Brand Equity in Turkish Banking Industry." Services Marketing Quarterly 32.4 (2011): 282-301.