Title

Fan-Based Brand Equity for the National Football League: Antecedents and the Measurement Scale

Authors

Gokhan Karaatli
Serdar Turedi
Musa Pinar, Valparaiso University

Document Type

Conference Proceeding

Publication Date

2017

Comments

Presented at the 53rd Annual MBAA/Marketing Management Association’s 2016 Spring Conference (Referred Competitive Track), received the Best Paper Award in Sports, Event, and Recreation Track, March 22-24, Chicago, IL

Recommended Citation

Karaatli, Gokhan; Turedi, Serdar; and Pinar, Musa, "Fan-Based Brand Equity for the National Football League: Antecedents and the Measurement Scale" (2017). Business Faculty Presentations. 7.
https://scholar.valpo.edu/cba_fac_presentations/7