The Valpo Core Reader
 

Authors

Gerald Sang'udi

Document Type

Division and Classification Essay

Publication Date

1989

Excerpt

As soon as he graduates from college, the opportunity-seizing engineer will enter heaven. With support from his employers, with "state of the art" technological facilities at his disposal, and with his concentration on engineering ensured by a "competitive salary" and comfortable living conditions, he will envision, design, and develop a technological breakthrough. But only if he goes to work for certain companies. Or so these companies' ads claim. Indeed, companies seeking to attract young engineers use some very effective techniques in their ads, techniques that emphasize a variety of themes or appeals.

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