Document Type
Division and Classification Essay
Publication Date
1989
Excerpt
As soon as he graduates from college, the opportunity-seizing engineer will enter heaven. With support from his employers, with "state of the art" technological facilities at his disposal, and with his concentration on engineering ensured by a "competitive salary" and comfortable living conditions, he will envision, design, and develop a technological breakthrough. But only if he goes to work for certain companies. Or so these companies' ads claim. Indeed, companies seeking to attract young engineers use some very effective techniques in their ads, techniques that emphasize a variety of themes or appeals.
Recommended Citation
Sang'udi, Gerald, "How Engineering Jobs are Advertised (1989)" (1989). The Valpo Core Reader. 418.
http://scholar.valpo.edu/core_reader/418