Title

Services branding triangle: Examining the triadic service brand promises for creating a strong brand in banking industry

Authors

Musa Pinar, Valparaiso University
Tulay Girard, Pennsylvania State University - Altoona
Paul Trapp, Valparaiso University

Document Type

Article

Publication Date

2016

Recommended Citation

Pinar, Musa; Girard, Tulay; and Trapp, Paul, "Services branding triangle: Examining the triadic service brand promises for creating a strong brand in banking industry" (2016). Business Faculty Publications. 27.
https://scholar.valpo.edu/cba_fac_pub/27