Student Perceptions of Valpo Basketball Joining the MVC
The purpose of this study is to identify factors causing low attendance at Valparaiso University Men's Basketball games after joining the Missouri Valley Conference (MVC). Additional variables that can improve student attendance at games will also be considered. The research objectives are to: 1) measure student perceptions of the MVC and examine factors that impact those perceptions, 2) determine why students do or do not attend games and what will influence that decision, 3) identify what will improve student perceptions, and 4) discuss implications of findings to attract more students to upcoming Valpo basketball games. A survey with 259 responses was implemented to achieve these objectives. Results showed that students believe the lower attendance is due to an increase in lost games and the lack of a rival after the conference change. Significant factors that would encourage students to attend a game are an increase in team performance, attending in a group, theme nights, and knowing the players on a personal level. These responses indicate that students want to experience comradery, whether it be with peers or players. Recommendations for improving attendance are to give group ticket deals, use social media to drive MVC rivalries, implement theme nights for games, and increase student-player interaction. These results must be interpreted within the confines of the study.
Becker, Alex; Yonker, Joshua; and Behymer, Cameron, "Student Perceptions of Valpo Basketball Joining the MVC" (2019). Symposium on Undergraduate Research and Creative Expression (SOURCE). 775.