Rhetoric of Restoration and Reform: Franklin Delano Roosevelt's 1932 Campaign for the Presidency
Arts and Sciences
Oftentimes, President Franklin Roosevelt's first One Hundred Days in office and his New Deal are treated as a rupture, according to the most recent histories. But did Franklin D. Roosevelt frame his 1932 campaign for the presidency as a revolution and rupture or a restoration and reforming of the American republic? Therefore, this paper undergoes a thorough rhetorical analysis of speeches made by Franklin Delano Roosevelt during the 1932 campaign as Roosevelt tries to send a message of why the American people should vote for him. This paper will show that Franklin Delano Roosevelt's 1932 campaign for the presidency employed rhetoric of restoration and reform. Firstly, F.D.R. employed rhetoric of restoration as an appeal to nostalgia to persuade the American people in the hopeful promise of restoring the republic to its prior greatness. Secondly, F.D.R. employed rhetoric of reform as an appeal to change to convince Americans in reforming what was wrong within the United States. As a result, Democratic New York Governor Franklin Roosevelt won the 1932 presidential election over incumbent Republican President Herbert Hoover.
Uryga, Alexander K., "Rhetoric of Restoration and Reform: Franklin Delano Roosevelt's 1932 Campaign for the Presidency" (2015). Symposium on Undergraduate Research and Creative Expression (SOURCE). 437.