Arts and Sciences
Sexual harassment on university campuses is an issue with increasing relevance giving the shocking number of incidents reported each year. The actual number of assaults, however, is a lot higher than the amount of reported incidents. The “DO NOT HIDE” campaign aims to encourage victims of sexual assault to speak out and seek help. Six poster designs attract the viewers attention and inform and encourage victims to find help from Valparaiso University’s confidential Title IX coordinator. All poster designs follow the same principles and the similarities among each design help to profit from a high recognition value. The basic design of each poster relies heavily on imagery, depicting both male and female victims who express their shame and despair. Underneath the large copy is the contact information for victims to find help. The color scheme represents the seriousness of this topic and also catches the viewers attention. The black and white images transmit the victim’s emotional state while the bright yellow letters draw attention to the poster. When choosing the color scheme, the designer used the official colors of Valparaiso University to match the university’s style guide and coincide with its corporate design.
Fischer, Julian, ""DO NOT HIDE" Campaign Against Sexual Harassment" (2015). Symposium on Undergraduate Research and Creative Expression (SOURCE). 415.