Organization-public relationship (OPR) is a central focus for those working in public relations. The literature indicates that OPR is the key indicator of the effectiveness for an organization. To apply this knowledge to a student organization on campus seemed particularly important when an organization has an international focus, especially for undergraduates. Thus, the research on the VISA student organization with key student publics served as the primary means for gaining insight into the perceptions or the perceived image of an internal organization.
Suzuki, Shiho; Ulayyet, Nour; and Borosh, Lisa, "Using Public Relations Analysis to Study the Role of Perception of a Student Organization (OPR)" (2013). Symposium on Undergraduate Research and Creative Expression (SOURCE). 220.