The literature indicates the importance of the public relations, marketing, and journalism disciplines being aware of the professional demands of each area. An analysis of student perceptions from each discipline about the other disciplines reveals the need to do more of an integrated approach in the teaching domain. A research instrument surveyed classes in public relations/journalism and marketing/management in the College of Business and the Communication Department.
Mercola, Becca; Johnson, Alec; and Abbinante, Rachel, "Integrated Communication: Perceptions among the Fields of Marketing, Public Relations, and Journalism" (2013). Symposium on Undergraduate Research and Creative Expression (SOURCE). 210.