Level of Education of Students Involved
Dr. Musa Pinar
This study investigates the attitudes and communication preferences during the home buying process from the perspectives of the local realtor's past and current customers. Overall, the study is designed to analyze various influential factors during all stages of the home buying process. The specific objectives are to: a) determine what general methods customers prefer to use during the home buying process; b) measure how customers currently use realtor services; c) determine the level of customer satisfaction with the realtor; d) determine the brand loyalty of their current customers, and e) identify the most effective communication methods with customers. A survey instrument was developed to address these research objectives, which was distributed to all past and current customers of the realtor via an email in Google form. After three weeks, unfortunately only 27 usable responses were received for analysis. The results suggested that the realtor should improve its website, some of the most used services, the agents' skills, and communication efforts. These efforts could lead to a greater brand reputation and customer loyalty. A positive agent-customer relationship contributes to a brand customers can trust. Also, the relationship between the agent and the customer serves as the most influential factor for finding loyal customers rather than the real estate brand itself. It is imperative that the realtor continues to offer great services and gain trust through positive agent relations.
Shimizu, Yuiko; Tzioufas, Nikole; De Windt, Anna; Bell, Meg; and Rohamn, Emily, "Examining the Attitudes and Communication Preferences of Customers during the Home Buying Process: Perspectives of Past and Current Customers’ Local Realtor." (2023). Symposium on Undergraduate Research and Creative Expression (SOURCE). 1164.