Exploratory Predictions for March Madness

Faculty Sponsor

Coleen Wilder


Business Administration


Sports Analytics

Presentation Type

Poster Presentation

Symposium Date

Spring 4-28-2022


The NCAA made over $800 million in television and marketing rights during the 2019 March Madness playoffs. Individual schools also benefit from the national exposure. The objective of this research was to explore the factors that determine whether or not a team will make it to March Madness. A variety of factors including team revenue, budget, coaching information, and traditional points scored and points against were examined to find those that were relevant. Data was collected from Sports-Reference, consisting of over 350 college teams over a time period of five years (seasons ranging from 2015-2020). Future research should focus on factors not included in the research herein.

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