When a business is created by an individual who holds certain values as fundamental to its development, the customer, workforce, and management are all natural beneficiaries. This case study and interview exemplify how both community service and serving the customer can transcend, and even augment, the bottom line.
"Lands' End and the Comer Foundation: A Legacy (An overview of Gary Comer, the Founding of Lands' End, and an Interview with Stephanie Comer),"
The Journal of Values-Based Leadership: Vol. 5
, Article 2.
Available at: http://scholar.valpo.edu/jvbl/vol5/iss1/2