The process of implementing sustainability within national and international corporate functions requires senior management commitment and a sustainability team which employs the correct leadership knowledge and skills. Additionally, all stakeholders must fully understand, accept, routinely monitor, and participate in the strategy of sustainability. This core business value must also be clearly articulated throughout the organization.
Brauer, David B.
"A Model for Implementing a Successful Sustainability Strategy,"
The Journal of Values-Based Leadership:
2, Article 6.
Available at: http://scholar.valpo.edu/jvbl/vol4/iss2/6