Entrepreneurs can no longer ignore the environmental consequences of their industrial practices. Those that do will most certainly fail. Ms. Schauch‘s research concentrates on the five distinguishing traits of a successful ―ecopreneur‖: (1) grounded by values and living by values; (2) belief in cause and passion for cause (3) resolute in mission and consistent across mission; (4) like-minded relationships and transparent relationships; and (5) learning for life and returning for life.
Schauch, Chantal B.
"Authentic Identity: The Essence of How Successful “Ecopreneurs” Communicate,"
The Journal of Values-Based Leadership: Vol. 2
, Article 3.
Available at: http://scholar.valpo.edu/jvbl/vol2/iss2/3