Simply stated, business does not work without the infusion of ethics. While “ethics” can be interpreted in a relative manner, there is no dispute within the scientific community as to the deleterious effects of unrestricted manufacturing processes and the role of environmental factors in generating health crises. The “cradle to grave” designation ― once descriptive of wasteful industrial practices ― is capable of evolving into a “cradle to cradle” approach, triggering a newfound common sense thinking demonstrated by both producers and consumers alike. The Interface experience is demonstrating this evolutionary process.

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