Faculty Sponsor

Yeohyun Ahn

College

Arts and Sciences

Department/Program

Communication

Document Type

Oral Presentation

Celebration Date

Spring 5-2-2015

Abstract

Sexual harassment on university campuses is an issue with increasing relevance giving the shocking number of incidents reported each year. The actual number of assaults, however, is a lot higher than the amount of reported incidents. The “DO NOT HIDE” campaign aims to encourage victims of sexual assault to speak out and seek help. Six poster designs attract the viewers attention and inform and encourage victims to find help from Valparaiso University’s confidential Title IX coordinator. All poster designs follow the same principles and the similarities among each design help to profit from a high recognition value. The basic design of each poster relies heavily on imagery, depicting both male and female victims who express their shame and despair. Underneath the large copy is the contact information for victims to find help. The color scheme represents the seriousness of this topic and also catches the viewers attention. The black and white images transmit the victim’s emotional state while the bright yellow letters draw attention to the poster. When choosing the color scheme, the designer used the official colors of Valparaiso University to match the university’s style guide and coincide with its corporate design.

Biographical Information about Author(s)

Julian Fischer, 22, is an exchange student from Germany, majoring in marketing. His strong interests in photography and graphic design led him to expand his creative horizons in the College of Arts and Sciences at Valparaiso University. Previous recognitions include the Scholastic Art & Writing Award by the Alliance for Young Artists & Writers in 2010 for his photography. Following his graduation in 2016, he plans to pursue a master’s degree in international marketing.

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