Integrated Communication: Perceptions among the Fields of Marketing, Public Relations, and Journalism

Authors

Becca Mercola, Valparaiso University
Alec Johnson, Valparaiso University
Rachel Abbinante, Valparaiso UniversityFollow

Presentation Type

Oral Presentation

Symposium Date

Spring 4-24-2013

Abstract

The literature indicates the importance of the public relations, marketing, and journalism disciplines being aware of the professional demands of each area. An analysis of student perceptions from each discipline about the other disciplines reveals the need to do more of an integrated approach in the teaching domain. A research instrument surveyed classes in public relations/journalism and marketing/management in the College of Business and the Communication Department.

Biographical Information about Author(s)

Full text link is to abstract only.

Recommended Citation

Mercola, Becca; Johnson, Alec; and Abbinante, Rachel, "Integrated Communication: Perceptions among the Fields of Marketing, Public Relations, and Journalism" (2013). Symposium on Undergraduate Research and Creative Expression (SOURCE). 210.
https://scholar.valpo.edu/cus/210