Document Type

Oral Presentation

Celebration Date

Spring 4-24-2013

Abstract

Hilltop Neighborhood Child Care Center is a critical support system for low-income families. The internal perceptions and the external perceptions need to be identified to better serve the organization and the community (its publics). This organization-public relations (OPR) emphasis through interviews, surveys, and focus groups will be the basis of an organizational strategic plan and a public relations campaign.

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