Hilltop Neighborhood Child Care Center is a critical support system for low-income families. The internal perceptions and the external perceptions need to be identified to better serve the organization and the community (its publics). This organization-public relations (OPR) emphasis through interviews, surveys, and focus groups will be the basis of an organizational strategic plan and a public relations campaign.
Naughton, Keely; McClain, Kayla; and Carnegie, Kennan, "Nonprofit Organizations Improving Public Relations through an Analysis of Public Perceptions" (2013). Symposium on Undergraduate Research and Creative Expression (SOURCE). 208.