Title

Utilizing Brand Ecosystem for Branding and Building Brand Equity in Higher Education

Authors

Musa Pinar, Valparaiso University
Paul Trapp, Valparaiso University
Tom Boyt, Valparaiso University
Tulay Girard, Pennsylvania State University - Altoona

Document Type

Article

Publication Date

2011

Recommended Citation

Pinar, Musa, Paul Trapp, Tulay Girard, and Tom Boyt. "Utilizing Brand Ecosystem for Branding and Building Brand Equity in Higher Education" International Journal of Educational Management 25.7 (2011): 724-739.